New Zealand-based Blue Sky Meats Maintains its Commitment to Staying Natural

In a rapidly changing meat processing industry, New Zealand-based Blue Sky Meats maintains its commitment to staying natural, adding value and optimizing revenue.

(SAN DIEGO, CA, June 9, 2010) – In an interview with Business Review Australia, Blue Sky Meats General Manager Ricky Larsen reveals how the sheep meat processing company maintains local, green values in a rapidly changing industry. Blue Sky prides itself on having minimal impact on the environment and promoting extensive, rather than intensive, farming. In addition to its fertile property, fresh well water and private irrigation system, Blue Sky has its own qualified veterinarians onsite during processing who certify that the animals are healthy.

“For us, we want to promote the fact that our animals are out in a natural environment, in natural weather conditions and grazing on green pastures. That’s a key part of our marketing push,” said Larsen in the article.

Though the New Zealand-based Blue Sky Meats relies heavily on its reputation as being clean, green, natural and fresh, 60 percent of its revenue is generated from Europe and its current key marketing focus is centered on a number of developing economic countries, particularly China. In the article, Larsen discusses how his company has managed to become the primary distributor of sheep meat that crosses borders and enters consuming countries as imports. Read the full article at http://www.businessreviewaustralia.com.

About Business Review Australia:

Business Review Australia is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Australia. Business Review Australia is a regionally dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds, and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Business Review Australia and White Digital Media are headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai, and Norwich, England. For more information, contact 1-760-827-7800 or visit www.BusinessReviewAustralia.com

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