Ports of Auckland Limited Reveals Steps to Becoming New Zealand’s Leading Port Company

In the June issue of Business Review Australia, Ports of Auckland Limited (POAL) discusses how diversification tactics have led it to become the leading port company in New Zealand.

(SAN DIEGO, CA, June 9, 2010) – Ports of Aukland Limited is New Zealand’s largest container port. Handling more than 840,000, 20-foot equivalent container units each year, Ports of Aukland represents 36 percent of New Zealand’s total container trade, spread over their three strategically placed ports in the Auckland area. Managing Director, Jens Madsen discusses the importance of diversification to POAL’s success, why successful companies are taking on additional risks, and how his company has seen its operations move beyond the port gates to become a major player in the logistics field.

In the interview, found in Business Review Australia’s June issue, Madsen discusses his vision of how to make POAL the best port company in this part of the world. “Our first and foremost mission is to provide a quality product to our customers and then generate dividends,” said Madsen in the article.

POAL offers a wide range of other facilities and services, including break bulk cargo and bulk businesses, vehicle imports from Asia, and a thriving cruise line segment. To read more about POAL, visit the June issue of Business Review Australia at http://www.businessreviewaustralia.com.

About Business Review Australia:

Business Review Australia is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Australia. Business Review Australia is a regionally dedicated arm of the White Digital Media Group.

Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds, and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news. Business Review Australia and White Digital Media are headquartered in San Diego, California, with additional offices in Boston, Toronto, Mumbai, and Norwich, England. For more information, contact 1-760-827-7800 or visit www.BusinessReviewAustralia.com

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