Franchising: Food & Drink Digital asks which new food chains could soon be taking on the big brands

Norwich, UK (July 2, 2010) – In an industry dominated by the Burger Kings, McDonald’s, KFCs and Pizza Huts, it’s easy to believe that there is no room for innovation in this heavily populated market sector, but this couldn’t be further from the truth.

While the domain of the fast food burger may be forever the preserve of the golden arches, in this day and age the customer’s tastes have broadened, and many of the most promising franchises we found were businesses that had found a niche other companies weren’t able to fill.

Some of these franchises achieve success by appealing to the trend towards healthy eating among consumers, others look to growing markets such as the halal food market, while others try to bring the fast food philosophy to new locations, such as China. But each of these up and coming franchises has found a market niche neglected by its competitors, and turned that into a unique selling point. Read the full article here

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About Food & Drink Digital

Food & Drink Digital is a leading digital media source of news and content for C-level executives in the Food & Drink industry worldwide. Food & Drink Digital is the food and drink industry-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

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 Press Contact
 Chris Farnell
 Food & Drink Digital 
 Telephone: +44 1603 217539 

Email: c.farnell@whitedm.com